What Bing Webmaster Tools' June 2026 Copilot Indexing Report Means for Webflow Sites

Why Am I Suddenly Looking at Bing Webmaster Tools Again?

I had not opened Bing Webmaster Tools for any client since 2023. My honest position was that Bing accounted for less than 4 percent of organic traffic across the 30 or so Webflow sites I touch, and any time I spent there was time stolen from real work. Then Microsoft shipped the June 2026 Copilot Indexing Report inside Bing Webmaster Tools, and the picture changed. I opened it for one B2B SaaS client on a Monday morning and spent the rest of the day reordering my AEO checklist.

The Copilot Indexing Report shows, for the first time, which of your pages Microsoft Copilot actually pulls into its grounded answers. Statcounter's May 2026 data still puts Bing search at about 3.8 percent global market share, but Microsoft's own June 2026 announcement said Copilot inside Windows 11 and Edge now reaches more than 700 million monthly active users. Those users do not use Bing the search engine. They use Copilot the assistant, which sits on top of the Bing index.

This piece walks through what the new Copilot Indexing Report actually shows, what I changed on my client sites after seeing the data, and where the report still falls short.

What Exactly Is the Copilot Indexing Report?

The Copilot Indexing Report is a new section inside Bing Webmaster Tools that lists URLs from your verified site that Microsoft Copilot has cited in grounded answers over the trailing 30 days. For each URL, it shows the number of citations, the most common query categories, and the model variant that surfaced the citation, whether that was Copilot, Copilot in Edge, or Copilot in Microsoft 365.

The data lags by about 72 hours. The granularity is per URL, not per query, which is the main limitation. You cannot see the exact prompt that earned a citation. You can see which page earned how many citations, which lets you reverse engineer the topic patterns Copilot is rewarding on your site.

How Is This Different From Google Search Console's AI Mode Report?

Google's AI Mode report, which I wrote about in my piece on how to use Google Search Console's AI Mode report to audit a Webflow site, shows queries and clicks from Google's AI Overviews and AI Mode answers. It mixes click data with citation data in a way that can mislead you about which pages Google is actually quoting.

Bing's report is the opposite. It shows citations without queries. It is cleaner about what Copilot is pulling, less helpful about what users actually asked. The two reports complement each other if you have both verified. I now keep them open side by side for the first 30 minutes of any client AEO review.

What Did I Find on My Own Client Sites?

The first surprise was which pages Copilot was citing on a B2B SaaS client's Webflow site. The pricing page, which I expected to dominate, accounted for only 12 percent of citations. A three year old comparison post, which I had nearly archived twice, accounted for 38 percent. Two long form glossary entries from the help center accounted for another 24 percent.

The second surprise was the geographic distribution. Copilot citations to that client's site skewed roughly 60 percent United States, 22 percent Western Europe, and 11 percent India. The India share was twice what showed up in Google AI Mode. That data point alone shifted how I prioritize Asia Pacific examples in our content briefs.

What Should You Change on a Webflow Site After Reading the Report?

The first move is to update the pages that already get cited, not to chase pages that do not. Take the top five cited URLs on your site, refresh the dates, add 2026 stats, and tighten the answer block in the opening paragraph of each H2 section. Copilot tends to re cite refreshed pages within two weeks in my testing.

The second move is to look at the topic patterns in your top cited pages and produce one or two new pages in the same shape. If Copilot loves your comparison post, write a second comparison covering the next obvious pair. If Copilot loves your glossary, expand the glossary by 10 entries. Pattern matching is the cheapest content investment you can make.

What About Pages That Get Zero Citations?

This is where the report gets honest. Pages that have been live for more than 90 days and have zero Copilot citations are usually one of three things. They are pages that answer a question nobody asks. They are pages that answer a question well but compete with a stronger authority. Or they are pages that have a technical issue blocking indexing.

For the first category, archive the page or merge it into a stronger neighbor. For the second, rewrite the angle to find a question only you can answer. For the third, check the URL in Bing's separate Indexing section to confirm it is actually indexed. Pages blocked by robots.txt or canonical tags show up here and surprise more site owners than they should.

How Do You Verify Your Webflow Site With Bing Webmaster Tools?

The fastest method is the meta tag verification. Bing gives you a verification meta tag, you paste it into your Webflow site's head custom code in Project Settings, publish, and click verify in Bing. Total time is about four minutes. The slower but more durable method is the XML file upload, which Webflow does not support directly. The meta tag is the right call for almost every site.

Submit your sitemap once verification completes. Webflow's sitemap lives at /sitemap.xml by default. Bing usually starts populating crawl data within 48 hours, but the Copilot Indexing Report needs at least 30 days of citation history before it shows useful patterns.

Does Any of This Matter If My Audience Is Not on Windows?

This is the objection I had to talk myself through. Copilot is everywhere Microsoft is, which is most large enterprises in the United States and Europe. Even if your B2B buyers are personally Mac users, their procurement, legal, and finance counterparts are almost certainly on Windows with Copilot in the right side of Edge. The buying committee surface area for Copilot is much larger than the personal user surface area.

For a consumer brand or a non English market with low Windows share, the report is less relevant. For B2B SaaS targeting enterprise buyers, it is now in my top three weekly reports alongside Google Search Console and my Webflow Analyze dashboard.

What Are the Three Limitations of This Report?

First, no query level data. You see citations per URL but cannot map them to specific prompts. Second, the 30 day window is short. Citation patterns shift on a quarterly cycle, and a 90 day view would tell a different story. Third, the report does not distinguish between Copilot pulling your page as the primary source versus a supporting source, which materially changes how much traffic you should expect.

Microsoft has hinted at adding query level data in a future update, but as of June 2026 the report is what it is. Treat the citation count as a relative signal, not an absolute one. Use it to spot patterns, not to forecast traffic. The same patterning approach is what I recommend in my piece on how to track AI Overview citations for your Webflow site without paying for a tool, which pairs naturally with the Bing report.

How Do You Start This Week?

Verify your Webflow site in Bing Webmaster Tools today, submit your sitemap, and check back in 30 days. While you wait, take the top five pages on your site by Google AI Mode citations and tighten the answer block in each. The work that helps Google AI Mode also helps Copilot, because both products learn from similar citation patterns.

If you want a second pair of eyes on your AEO setup across Google, Bing, and the AI surfaces that sit on top of them, I am happy to walk through it. Let's chat.